Fabia Tetteroo-Bueno

Fabia Tetteroo-Bueno is the Senior Vice President and General Manager for Philips Latin America. She holds a degree in Foreign Trade from São Paulo Methodist University and a Master’s in Marketing from the Kotler Michigan Institute.

She recently completed 23 years of active professional career at Philips and has held several senior positions in General Management and Sales & Marketing. Her background is a mix of B2C and B2B/B2G in various businesses of Philips – Healthcare, Personal Health, Lighting, and TVs - in the Netherlands, China, Germany, Philippines, and in the past 5 years, in Latin America. Before this role, she was Business Marketing Sales Leader for Personal Health in Latin America, where she promoted different initiatives to enable healthier lives with connected propositions focused on healthy routines and home care with strong results across the region.

Born in Brazil, she is a big fan and promoter of Philips’ goal to make the world healthier and more sustainable by innovation. When summarizing her management style, she describes it as “Purpose Led, Performance Driven”. In her current role, as Market Leader, her objective is to deliver the company’s objectives in the region while improving access to healthcare for people in Latin America – a region where, according to the Pan American Health Organization, 30% of people do not have access to good healthcare - and driving a strong Diversity & Inclusion agenda with the Philips team in Latin America. Her motto in this role is #leadingwithpurpose.