Elevating Coverage of Women’s, Children’s, and Adolescents’ Health for Media Representatives

The media is one of the most influential forces in shaping how the public perceives health priorities and how policymakers respond to them. For women’s, children’s, and adolescents’ health, sustained and accurate media attention can raise awareness, drive public discourse, influence decision-makers, and ultimately contribute to better health outcomes.

Despite their critical importance, these issues often compete for attention with more high-profile or sensational topics. Coverage can be sporadic, overly technical, or reduced to single events, missing opportunities to connect health outcomes to wider social, economic, and human rights contexts. This gap creates a need to not only equip journalists with accurate information but also to inspire them to see the value and impact of consistent, in-depth coverage.

Motivating the media involves demonstrating the relevance of these health issues to the communities they serve and showing how powerful storytelling can influence both policy and cultural change. By making the human impact visible - whether through personal testimonies, community-based reporting, or data-driven investigations - journalists can amplify voices that are too often unheard.

This webinar aims to bridge the knowledge gap, foster trusted connections between journalists and credible sources, and ignite a sense of professional responsibility and opportunity in reporting on women’s, children’s, and adolescents’ health.