Self-care during COVID-19

Emerging evidence has shown how critical and effective self-care can be. When women, children and adolescents are empowered to adopt healthy self-care practices, they can play a critical role in protecting their own health.

To promote self-care practices around key sexual, reproductive, maternal, newborn, child and adolescent health issues during the COVID-19 pandemic, PMNCH is partnering with WHO and other UN partner agencies to develop a series of short animated videos to promote healthy behaviours during the pandemic. These videos help translate the latest WHO guidance on self-care practices for women, children adolescents and their families in relation to key issues arising in the context of COVID-19.

Responsive Caregiving during COVID-19

This short animated video, the third in a series focusing on self-care interventions during COVID-19, features children and their parents/families as they go through every day activities during the pandemic. It provides ideas of how parents can take care of themselves and provide responsive care for their children. It is based on WHO guidance on early childhood development and responsive caregiving. This video was produced by PMNCH, UNICEF, and WHO and created by Studio Eeksaurus with support from Medical Aid Films. It is available in all six UN language​s.

In other languages:

العربية |  中文 | Français | Русский | Español

• Download the partner toolkit

Adolescent Mental Health in Times of COVID-19

To help promote and protect adolescent mental health and well-being, this second installment in a series of self-care videos developed by PMNCH together with UNICEF and WHO offers young people’s perspective on how to maintain positive mental health by staying connected, active and safe while adhering to public health measures. The video was created by award-winning Studio Eeksaurus with support from Medical Aid Films.

In other languages:

العربية | 中文 | Français | Русский | Español

• Help us spread the word! Download our social media pack for this video

Breastfeeding during COVID-19

This video demonstrates how mothers with Covid-19 can breastfeed safely, providing their newborn with the best source of nutrition and protection to survive and thrive. The 60-second film was produced by award-winning Studio Eeksaurus of Mumbai with UK-based Medical Aid Films. It has reached more than 40 million viewers on social media since the launch on 28 May 2020. The video is also available in the five official languages of the United Nations (Arabic, Mandarin, French, Russian and Spanish).

In other languages:

العربية | 中文 | Français |  Русский | Español

• Help us spread the word! Download our social media pack for this video

• Mitigation of Violence
  

PMNCH supports each video release with a comprehensive and integrated marketing and communications plan including:

• Promotion and distribution via extensive social media – Facebook, Twitter, Instagram, YouTube – as well as web content, e-newsletters and integrated exposure at conferences and events;
• Cross-promotion with a webinar, live event or global health awareness day;
• Targeted outreach to key partners, and constituencies with a vested interest in the themed content; and
• Mobilization of support from PMNCH champions and the 1,000+ member network.

Social media toolkits

Tips for partner engagement

Additional resources