In 2022, PMNCH digital communications efforts generated 17.6 million impressions through various social media channels. The PMNCH audience base grew steadily, with Twitter registering +9%, Facebook +12% and LinkedIn +60% growth in followers respectively. Additionally, 205 000 users visited pmnch.org in 2022, generating 329,000 page views.
PMNCH media products, including op-eds, commentaries, press releases and interviews were picked up by media outlets 398 times, with the following regional breakdown:
Regions | Media hits |
Africa | 247 |
Asia | 105 |
Europe | 9 |
Latin America | 16 |
Middle East and North Africa | 3 |
North America | 3 |
Other | 1 |
TOTAL | 398 |
These 398 media hits generated a cumulative estimated potential media reach of 6.9 billion. This metric means that the estimated sum of potential media consumers exposed to PMNCH media products based on media outlet self-reports reached 6.9 billion in 2022.